- The project served to increase the brand credibility and establish Zywiec as the leader in healthy hydration in the country.
MEASURE IMPACT ON DIET AND HEALTH
Food has always been known to have an impact on health. The challenge is to evaluate and quantify it.
The way Danone Nutricia tackles measurement today is rather new: as we sell food, our products have an effect on diet, and their ultimate effect on health is itself modulated by the diet. This approach is key to contribute to the achievement of the Group’s mission: “Bringing health through food to as many as possible”.
That’s why we developed the NutriImpact methodology. It is designed to demonstrate the impact of our categories and products on nutrition and diet. But also to support their impact on health THROUGH diet. NutriImpact both analyses what people eat and then models interventions’ impact on diet and health. This allows us to define the nutritional profiles of our products with the best impact & demonstrate the relevance of our categories & lines in healthy diets.