Strategy & key figures
Danone Water’s mission is to “inspire people towards healthier hydration”. Our mission is built on our conviction that what you drink makes a difference to your health and that water is the healthiest beverage.
Studies show that across the UK many people are not drinking enough fluid. Through our iconic water- and water-based - brands we are committed to help people improve their hydration habits.
HYDRATION IS ESSENTIAL FOR HEALTH
- Raising awareness of the importance of hydration. Through more than 200 campaigns we have reached close to a billion people worldwide, raising awareness of healthy hydration and the benefits of drinking water often in partnership with local experts and authorities.
- In the UK we are a founding member of the National Hydration Council.
- Continued investment in scientific research on the correlation between hydration and health
- The sharing of knowledge and best practice around healthy hydration through our global Hydration for Health Initiative.
- The protection and restoration of natural water ecosystems in cooperation with local communities and stakeholders. Examples of this are APIEME (Association pour la Protection de l’Impluvium de l’Eau Minérale d’Evian) in France, Parque Salus in Uruguay and Villavicencio Reserva Natural in Argentina.