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Community Relevant

Understanding the communities that we serve is crucial in allowing us to define appropriate strategies to promote a healthy diet that responds to local habits and health challenges.

As part of its commitment to better health, Danone seeks to understand how specific food and drink choices differ in the markets where we operate. The main causes of disease or disability – malnutrition, obesity, diabetes, ageing – vary from market to market so a clear understanding for local eating practices and local public health challenges is crucial.

Our NutriPlanet program was designed to build that understanding in a systematic way. This approach allows our brands to develop locally relevant products, for instance, to supplement their products with the required nutrition needed to meet the unique health needs of specific communities.

UNDERSTANDING NUTRITIONAL CONTEXtS AND LOCAL FOOD PRACTICES

Danone has developed a country-by-country approach called Nutriplanet.

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PHOSPHATINE

In Africa, anaemia is a serious concern. The lack of awareness and ineffective treatments to cure such a serious problem represent real obstacles to the health of many people. To help solve the problem we conducted two Foodstyles studies. 100 mothers were interviewed by local teams of sociologists in Cameroon and Ivory Coast and in 2014 Danone reformulated Blédina Phosphatine – an infant cereal product – in these two countries. With this new formula, the product can now provide 70 per cent of iron needs and is also 30 per cent cheaper for consumers.

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DANONINO

Danonino is a fresh cheese product designed to contribute to ending childhood deficiencies in iron, calcium, and other minerals. In each country in which the brand is sold, its ingredients are tailored to meet the local nutrition requirements of children, in accordance with the Nutriplanet data.