Understanding the communities that we serve is crucial in allowing us to define appropriate strategies to promote a healthy diet that responds to local habits and health challenges.
As part of its commitment to better health, Danone seeks to understand how specific food and drink choices differ in the markets where we operate. The main causes of disease or disability – malnutrition, obesity, diabetes, ageing – vary from market to market so a clear understanding for local eating practices and local public health challenges is crucial.
Our NutriPlanet program was designed to build that understanding in a systematic way. This approach allows our brands to develop locally relevant products, for instance, to supplement their products with the required nutrition needed to meet the unique health needs of specific communities.