EAT LIKE A CHAMP
At Danone we believe we have a role to play in promoting a healthy diet and lifestyle.
In 2010, Danone created Eat Like A Champ in collaboration with the British Nutrition Foundation as a response to the pressing social issue of poor nutrition and childhood obesity in the UK
Eat Like A Champ is a free healthy-eating educational programme for 9-10 year-olds, to explore healthier choices in a fan way with the help of inspiring ambassadors.
In 2013, 1000 primary classes in schools took place of the programme, reaching 30,000 children in the UK.