MUM, DAD: I PREFER WATER
In Poland, child obesity is rising and health problems related to weight now seem to appear earlier than they used to. This campaign was launched in 2006 when Danone found out that only 12% of Polish children’s fluid intake was plain water.
“Mum, Dad: I prefer water” is an educational programme with comprehensive materials dedicated to children, parents and teachers.
In its third year, the programme has reached 700,000 children in 6,000 educational institutions and 800,000 parents