This means that innovation is possible in many areas, in order to offer a unique product experience. From the quality of the milk and other ingredients, the search for sustainable industrial techniques through to the aesthetics of the product itself, innovation has a role to play. For decades now, Danone has been convinced of the benefits of yogurt in particular and Fresh Dairy Products in general, and the company has continued to innovate so that these remain a healthy pleasure to be shared by all.
Stakes and innovations
Innovation means supporting Danone’s Fresh Dairy Products division in its commitment to producing high quality products. Whether in terms of nutritional benefits, taste, flavour or convenience, Danone’s Fresh Dairy Products wishes to be the item of choice for consumers.
PROMOTING A HEALTHY DIET
Yogurt contains nutrients that are essential throughout life and required on a daily basis. Its secret lies in fermentation. Just take good fresh milk, combine it with live ferments and you obtain yogurt naturally–a source of protein, calcium and vitamins with all the goodness associated, for young, old, and everyone in between. It’s been part of a way of life for diverse cultures all over the world for centuries, and for good reason.
Danone’s conviction is that a typical, regular serving of yogurt supports gut health through better lactose digestion and helps the development and maintenance of healthy bones. In many ways, yogurt is a nutritionally superior choice compared to many other food options.
Beyond bringing useful nutrients, yogurt is also versatile, meaning it can be both a sustainable positive daily habit and a delight for everyone in the form of a snack, a dessert, a drink or an ingredient. Yogurts are enjoyed around the world, especially in Europe, home to four of the top five countries for yogurt consumption (the Netherlands, France, Spain and Germany). And though growth may have slowed, per capita consumption remains 30 kg–by far the largest anywhere.
In regions where consumption is lower (which include Romania, Egypt, South Africa, Colombia and Russia), the market for Dairy–our biggest business line with 49% of sales in 2016–has enormous potential. In Russia, where Danone’s international brands rub shoulders with local brands, results have been particular good for ranges that emphasize naturalness, highly valued by Russian consumers. Prostokvashino and other local brands with a natural positioning and traditional products such as kefir are generating growth, as are Actimel, Danissimo and the 2016 version of Activia in clear cups.
In the U.S., Danone is No. 1 in yogurt, with Oikos, Light & Fit, and Danimals its leading brands.