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Healthier lifestyles

Going beyond food: through education programmes, Danone promotes healthier drinking and eating habits and healthier lifestyles.

Nutrition can only be truly effective as part of a broader healthy lifestyle. So to fulfil our vision of a healthy future we develop education and events that encourage healthier diets and exercise. This starts with Danone’s employees; 43 of the 44 subsidiaries we monitor give our employees access to a ‘health at work’ programme.
We are also promoting healthier lifestyles outside of the company, supporting education programmes in conjunction with our partners to bring health benefits to consumers, parents, patients, or caregivers. In 2014, the 44 subsidiaries in our scope have ran 199 consumers programs, reaching 490 million people and this is set to continue.

DANONE NATION CUP EAT LIKE A CHAMP MUM, DAD : I PREFER WATER STAND BY MUMS

 

DANONE NATIONS CUP (DNC)

Every year, Danone organises the Danone Nations Cup, an international football tournament for 10 to 12 year-olds. Since the first edition in 2000, over 10 million children from 40 countries have taken part in the DNC. Alongside the main competition, we lead educational games and activities to share with participants the importance of hydration and healthy diet in sport performance. 

 

 

EAT LIKE A CHAMP

At Danone we believe we have a role to play in promoting a healthy diet and lifestyle.
In 2010, Danone created Eat Like A Champ in collaboration with the British Nutrition Foundation as a response to the pressing social issue of poor nutrition and childhood obesity in the UK
Eat Like A Champ is a free healthy-eating educational programme for 9-10 year-olds, to explore healthier choices in a fan way with the help of inspiring ambassadors.
In 2013, 1000 primary classes in schools took place of the programme, reaching 30,000 children in the UK.

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MUM, DAD: I PREFER WATER

In Poland, child obesity is rising and health problems related to weight now seem to appear earlier than they used to. This campaign was launched in 2006 when Danone found out that only 12% of Polish children’s fluid intake was plain water.
“Mum, Dad: I prefer water” is an educational programme with comprehensive materials dedicated to children, parents and teachers.
In its third year, the programme has reached 700,000 children in 6,000 educational institutions and 800,000 parents

 

 

STAND BY MUMS

In Romania, there is a shortage of qualified doctors and midwives, so with the support of the Danone Ecosystem Fund and Early Life Nutrition Romania we worked with Red Cross Romania and the White Cross to launch our ‘Stand by Mums’ project. It supports the development of a network of Perinatal Educators for mothers-to-be, helping them to make healthier choices for their own diet and that of their newborn.

 

UNDERSTANDING THE LINKS BETWEEN DIET AND HEALTH 

NutriImpact is a dedicated research program we have developed to study the impact of food and nutrition on health.

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